Hello! I'm Olive, the Supertone Voice Creator 💓

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My hard-working shorts and reels, how do I get them to see the end?

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The key to reducing drop-off rates is in the 'voice'!

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We are now in the era of short-form content.

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YouTube Shorts and Instagram Reels are focusing more on short-form.

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However, even the best short-form content is useless if viewers drop off early.

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‍What causes drop-offs, and what encourages viewers to watch till the end?

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‍'Voice' could be the answer.

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📉 The hidden cause of drop-offs: boring and flat voices

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No matter how visually appealing your video is,

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emotionless voices or mechanical speech patterns disrupt viewer immersion.

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When monotonous tones or unnatural TTS voices are repeated,

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viewers easily experience auditory fatigue,

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which is why voice tone variation and matching the content's tone are important!

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Creating short-form immersion through 'tone design'

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A voice that matches the mood of your content delivers messages

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more effectively and increases audience focus.

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It's an essential element of getting the 'tone and manner' right.

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Check out the recommended voice tones for your content type.

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• Informational Short-form : Clear and distinct delivery, trustworthy tone
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• Emotional Vlog : Soft and warm tone, emotionally-paced delivery
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• Challenge·Entertainment : Bright and dynamic tone, rhythmic speech pattern

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Voice recommendation by content type

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This summer, Supertone has prepared a new voice lineup

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that is essential for short-form creators,

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designed to be used across various types of content!

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1️⃣ Yannom

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A cheerful middle-aged voice that grabs initial attention with exaggerated

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and witty intonation and rhythm like home shopping ads, embracing a retro sensibility.

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#Challenge·Entertainment #Informational Short-form

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 2️⃣ Walt

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Need a bright and dynamic tone?

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A rhythmic and eye-catching tone, 'Walt'

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#Challenge #Entertainment

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3️⃣ Jiny

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Rhythmic presentation that stimulates viewers' curiosity!

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Maintaining focus with clear diction.

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#Informational #Short-form

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4️⃣ Dustin

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Need a stable mid-low pitched male voice that sounds comfortable?

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#Informational #Short-form

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5️⃣ Geomec

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Sharp and clear diction, a trustworthy

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and reliable mid-low pitched middle-aged male voice

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#Informational #Short-form

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6️⃣ Yejin

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Young women's beauty vibe,

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a fresh tone perfect for charming vlogs

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#Emotional #Vlog

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Once you've found the right voice,

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making viewers stop scrolling is all about 'the first words'

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In content like Shorts where the battle is decided in seconds,

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there's only one thing that stops a viewer's finger: 'the first words'.

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In feeds flooded with countless videos,

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users listen to the sound and make judgments before even looking at the screen.

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If there's a 'Hook' that stimulates curiosity and touches emotions,

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rather than a simple greeting or background explanation,

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it can capture that brief moment and lead to longer, deeper immersion.

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Completion rate is the key to the algorithm

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Platform algorithms don't simply look at view counts.

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What really matters is view retention, or 'completion rate'.

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💡 When completion rates increase:

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• Platforms will prioritize your content in recommendations.
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• Likes, saves, and follows naturally increase.
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• Branding/marketing effects are maximized.

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In other words, a 'voice that makes viewers watch to the end' is

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a key weapon that creates results beyond just view counts.

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Designing short-form content that captures attention with voice

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is no longer optional, but essential.

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In short-form videos, strategies to capture viewers' 'eyes' are basic,

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but you must also design strategies to grab their 'ears' to enhance content quality.

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The voice you choose isn't just a simple sound,

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but a power that makes viewers watch to the end and a key element that moves the algorithm.

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Use the perfect voice for your short-form content

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from over 200 diverse voices offered by Supertone Play.

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You can express tones suitable for various content types

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and vivid emotional styles appropriate for different situations.

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Find new voices right now!

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